This is not new research or a new infographic, but one that I only came across recently, and it’s something that moms are trying to explain to advertisers and media: that we lead the pack when it comes to liking brands on Facebook. According to a recent survey by Burst media. Fifty eight percent of moms follow or like brands on social media sites.
The survey showed that moms are the group of consumers most likely to follow their favorite brands on social media. It also found that 2 in 3 readers learn about brands via “likes” from blogs, with moms and 18-34-year-olds particularly influenced by brand mentions. Sixty-six percent of blog readers answered that a promotion by a blogger influences their purchase decisions online.
The survey, provided by Burst Media, uncovered some other interesting stats: 49% of respondents are loyal to brands online and occasionally “like” or follow a brand on social media sites. The most common reason people gave for “liking” their favorite brands online? — “To show support for it.”
Check out the infographic below for a look at social media habits.