Where your R2 has gone from the KFC Add Hope campaign

March 12, 2014

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Do you ever wonder where your charity goes? Or whether the full amount you give goes to those who need it? I often do, and was happy to learn more about KFC’s Add Hope Campaign and what happens to every R2 donated to an order instore towards the initiative. According to KFC, every cent of the money raised from the Add Hope campaign goes to children in need. This means that every R2 donated instore towards the campaign goes to the feeding of hungry children in South Africa.


Here’s more of what you should know (and what I was interested to learn):

– Since its launch in 2009, Add Hope has raised over R210-million towards feeding hungry children.

– More than 40 000 children are fed each month through the campaign. Beneficiaries include early childhood development organisations, kids’ homes and school feeding programmes. The Add Hope partners include JAMSA, Lebone Village, Girls and Boys Town Tongaat, MES and Africa Food for Thought.

– JAMSA’s main focus is early childhood development for newborns up to six-year olds. All it takes is one 50g bowl of its highly nutritious CSS+ porridge to give children 75% of the daily nutrients they need to thrive. The porridge consists of 65% corn, 25% soya and 10% sugar, and is handed to the hungry in a signature red bowl.

– JAMSA not only produces and distributes food to needy organisations, but they also uplift the community. For example, if they distribute to a care centre that is dirty, or has no gas to cook the food, or needs repairs, JAG will tend to that, plus educate carers on nutrition.

– R28-million was raised last year for Add Hope.

– When the last Add Hope Campaign was launched in October (remember the Colonel Sanders logo was replaced by pictures of smiling children for a month, and everyone changed their social media avatars?), the target was R2 million in charity for the month. That amount was raised in a week!

– The target this year is R28 million.


Hats off to KFC for a great CSI initiative, and of course to all those people who added R2 to their meal to help feed hungry children.


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1 Comment

  • Sibahle (@LadyS____ )

    I’ve always supported this initiative. It is so great to see a smile on their faces 🙂

    March 13, 2014 at 6:15 am Reply
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