I love it when a product is launched, and the launch event is as fantastic as the product. This was the case last weekend at the launch of the new All Gold Tomato Sauce Limited-Edition collectable bottles.
The painted bottles are available in two designs – Crammed Full of Tomatoes (to mark the fact that the tomato sauce is crammed full of real tomatoes, and has no thickeners, colourants or preservatives), and Crammed Full of Local Flava (to celebrate South African-isms such as "ja boet" and "vuvuzela".
The 700ml bottles are currently in store, and cost the same as the regular bottles.
The fantastic launch event took place at Art Jamming in Melrose, where kids got to paint All Gold Tomato Sauce bottles on canvas, and decorate glass bottles. As one would expect, on the food side there were some of tomato sauce's favourite partners – burgers, hotdogs and pizzas!
For more information on the campaign, All Gold products and recipes, go to http://www.allgold.co.za/. You can also find them on Facebook: https://www.facebook.com/AllGoldSA, Twitter: https://twitter.com/AllGold_SA and Instagram: https://www.instagram.com/allgoldsa/.