Lego’s new “Women of NASA” sells out in days

November 6, 2017

I've long been whining about the absence of stronge female Lego characters, or actually characters that aren't predominantly air hostesses, hairdressers or waitresses (there is nothing wrong with these professions, but I feel other female careers are largely ignored).

Last week Lego introduced a $25 "Women of NASA" set, which became Amazon's best-selling toy, selling out on the first day of its release, sparking the supportive social media hashtag “#WomenofNASA". The set is part of the Lego Ideas series, where the company makes sets that are proposed by fans. In this case, MIT News deputy editor Maia Weinstock suggested it.

In its first day of release, the $25 set became Amazon’s top-selling toy, CNN reported. By the end of the day Wednesday the sets had sold out on Astronomer Nancy Grace Roman, computer scientist Margaret Hamilton and astronauts Mae Jemison and Sally Ride are each featured in the 231-piece Lego set. 

Ride was the first American woman in space, Jemison was the first African-American woman in space, Hamilton led software development for the Apollo space programme, and Roman was involved with the Hubble Space Telescope programme.

 

Via Fortune

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3 Comments

  • Nix

    Pity the Lego sets targeted at girls are so much more expensive than boy Lego sets. I have 3 daughters and Ive often compared sizes of boxes aimed at girls and there are maybe half the pieces/box size but r200 more expensive. So I’m expected to pay a r600 premium for having 3 girls. I’ve emailed Lego so many times about this. Inequality between the genders starts with Lego already at age 3+. I’ve stopped supporting their brand. Even NASA sets aren’t going to change my mind until they start pricing their boxes aimed at girls more fairly.

    November 6, 2017 at 5:44 am Reply
    • Mrs FF

      Really! I never realised but I guess that is because we are only getting to the phase where we need to buy Lego now. I better start a Lego fund for my little girl

      November 8, 2017 at 5:47 am Reply
  • Mrs FF

    Interesting! Clearly we need more of these things that promote the good works done by pioneers

    November 8, 2017 at 5:46 am Reply
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