A great message from Dove to moms and women

April 10, 2013

In every multimedia workshop, I always show people the famous Dove Evolution campaign which shows an “average” woman’s radical metamorphosis owing to makeup and Photoshop.

Dove have always campaigned for “real women” and a positive body image, and ran a project earlier this month to ambush art directors from touching up or Photoshopping. Read more about it here.

I came across a Dove video via Facebook (see below) that I hadn’t yet seen and it has a great message about teaching your daughters about self esteem and inner beauty before they learn it from society or the beauty and fashion industries. I’m not sure if it will help us to not succumb to promises or pressure, but it’s a reminder of how we can and should nurture ourselves.

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