One of the coolest and cutest campaigns I’ve ever seen – #HuggiesLovesDads

June 18, 2013

Screen Shot 2013-06-16 at 5.51.25 PM

So last Friday (and two days before Father’s Day in South Africa), Huggies posted on social media, asking moms to let them know what made their kids’ dad the best, and they would draw a picture.

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I got in at the last minute, and told Huggies that my son’s dad loved painting with him, and this is what they drew:

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My son’s dad loved it, and it was one of the most thoughtful, personal and wonderful “gifts” I’ve ever received. There are around 73 drawings on the Huggies Facebook album (see it here – it’s something special), so it must have been a busy day for one artist and a social media team.

Thanks Huggies and Ogilvy for the great keepsake, and for such a wonderful idea.

Screen Shot 2013-06-16 at 5.50.06 PM

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5 Comments

  • Karen at MomAgain@40

    Very cute! I wish I had seen it…

    June 18, 2013 at 12:03 pm Reply
  • Sandra

    I agree. Huggies did a really thoughtful thing and my husband loved it too. Mine is the one with dad playing peekaboo over the laptop screen. I will keep the picture for my little boy so that he can see it when he’s older. Well done Huggies!

    June 18, 2013 at 12:38 pm Reply
  • Tanya

    That’s really cool Sandra – ours will be a keepsake too. Sorry you missed it Karen – I squeezed in at the last moment

    June 18, 2013 at 2:50 pm Reply
  • nomsa

    It is a very nice thing Huggies did…. nice drawings.

    June 19, 2013 at 10:50 am Reply
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