Last week I received a huge hamper of Christmas treats from Woolworths as a way to familiarise me with what’s in store at the moment.
And it’s not like I haven’t been ogling the aisles, or putting things on my Hello Kitty mental wishlist, but this box of swag still took me my surprise, and I will always appreciate it when brands and PR companies make the effort to get to know my interests and loves.
And for my little dude, who wears his wellington boots every day:
We also got to taste rusks, sweets, biscuits and chocolate, and pull some crackers. It was an early Christmas’ish for this Jewish family, that we literally pulled out a hat (or in this case, box)!
Here’s more of what Woolworths is offering this festive season on the food and kids’ toy fronts. They just seem to get it right every year, especially with new products.