World Prematurity Day is 17 November (and why this matters)

November 14, 2013


Did you know that around one in 10 babies is born preterm, and that more than a million die as a result of being born too early? In South Africa, more than 8% of babies are born prematurely, and this is a rising percentage in most countries. Prematurity is the leading cause of newborn deaths and now the second leading cause of death after pneumonia in children under the age of five.

This Sunday (the 17th) is World Prematurity Day, with the aim of raising awareness of premature births around the globe. And what does this mean to you? Well, Huggies is encouraging people to show their support for institutions that help premature babies.

The Wits Paediatric Fund is the fundraising arm of the University of the Witwatersrand Medical School Department of Paediatrics. Under the auspices of the Wits foundation, the fund relies on financial support to refurbish paediatric wards.

This includes the Kangaroo Mother Care wards at Charlotte Maxeke Johannesburg Academic hospital, Rahima Moosa Mother & Child and Chris Hani Baragwanath hospitals. For more info, go to The Wits Paediatric Fund or find them on Facebook and see the remarkable work they are doing, plus see how you can support.

Huggies is playing a further role in providing care to preterm babies through the introduction of new Preemies nappies, which offer little babies optimum protection to keep them comfortable and dry. Ideally, preemie nappies need to be highly absorbent and made from natural, breathable materials.

The correct fit is key as oversized nappies can cause the baby to lie with their legs in a ‘frog like’ position, which hampers muscle tone development, a major challenging factor in premature babies’ motor skills development.


Preemies Pack Shot

Huggies supports World Prematurity Day and invites you to join in raising awareness of prematurity by sharing a “virtual hug” with your friends through Facebook or Twitter and by liking the World Prematurity Day Facebook page


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1 Comment

  • Tidimalo

    I didn’t know about this day and I feel so sad with all the babies that go before that time on earth is fulfilled!
    I am on my 6th pregnancy and having lost many babies than I brought into the world is a very painful experience.

    November 21, 2013 at 9:57 am Reply
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