Shew, these Procter & Gamble get everything right when it comes to sending out strong messages to moms, and evoking a whole lotta feeling.
Now comes the “World’s Toughest Moms” ad, which has just flighted overseas ahead of the Paralympic Games which start on March 7. It also thanks moms, and features kids and athletes with missing limbs.
The narrative is beautiful and uplifting: “You could have protected me. You could have taken every hit. You could have turned the world upside down so I would never feel pain. But you didn’t. You gave me my freedom. Because you were strong. And now, so am I.”
Pass the tissues. Again.
Via Huffington Post