Child Welfare collects 2 052kg of baby items (500kg of which were Huggies nappies!)

March 28, 2014

A few weeks ago I wrote a post about how Child Welfare was looking to break the Guinness World Book of Records for collecting at least 500kg of baby goods in 24 hours, at the Kids & Baby Expo in Joburg recently.

The great news is that Child Welfare collected 2 052kg, and thus achieved a world record.

Huggies was the biggest sponsor, donating half a ton of nappies to this organisation, which helps 65 000 orphaned, vulnerable and abused children each year. Child Welfare works closely and beneficially with 67 Gauteng community-based organisations.

On the first day of the show, Huggies transported 500kg of nappies (more than 13 000) to  the venue, Emperor’s Palace, and there were just piles of piles of red packs at the collection point.



Belinda Abraham, senior fundraiser for Jo’Burg Child Welfare said: “The target amount (of 500kg) was far exceeded, finally resulting in 2 052kg of much-needed products for abandoned children and families from less fortunate communities. Achieving this goal not only set a benchmark for the Guinness Book of World Records, it also served as a means of giving a voice to the little ones in need and helping to further assist in providing them with a safe haven at Joburg Child Welfare, where they receive protection and the basic necessities.”

Thanks to everyone who went and donated – you are awesome!






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  • Sibahle

    This is great and will truly benefit the little ones.

    March 31, 2014 at 6:32 am Reply
  • colourgiggles

    Well done to Huggies – they really seem to be a brand that understands their market and how to connect with Moms, and do more than just providing great nappies. Love brands that get it right.

    March 31, 2014 at 6:48 am Reply
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