I’m not one to argue with a motoring company who invites lifestyle and non-motoring journos and bloggers to events, and trips. Ford were among the first (though I’m sure they were the first) to incorporating non petrolheads as they’re called, to events and on motoring trips.
It’s not just Ford South Africa that has implemented this strategy; Ford worldwide has done the same, and when I went to the motor show in Detroit with Ford two years ago, I was one of about 150 lifestyle, parenting, tech and even craft bloggers from around the world.
Ford knows by now that the only things I really know how to write about cars are the number of coffee cup holders, the size of the boot, how many kids can fit in the back, safety features, tech stuff such as Bluetooth and hands-free kit, and colours.
But the Ford Mustang is a bit different. I “know” the Mustang, whether it’s the car’s appearance in so many movies, its 50-year-old heritage as America’s classic vehicle, or its upcoming entry into South Africa next year.
The Mustang is Ford’s golden child, and is said to have appeared in more TV ads, movies and video games than any other car. The Mustang is one of the top three, and often the most searched vehicle on Google.
So when Ford invited me to Dubai for a Mustang event, at the top of the Burj, the tallest building in the world, I got a huge adrenaline rush probably akin to driving a Mustang (kinda).
The 2015 model was revealed in the Middle East in a grand way – nothing is ever done in small measures in Dubai. The event was streamed live, there were helicopters circling the Burj, and Bill Ford, the great-grandson of Henry Ford, and now the chairman of the company, was there to unveil it.
I couldn’t figure out how on earth they got the car into the Burj – they couldn’t have driven it in, nor did a helicopter or a crane pop it in through a window. Rather, they took it up in parts, and then put it together, part by part. Have a look at the Hyperlapse video here.
If you care for more details on the new Mustang, here they are:
- This is the sixth generation version of the original Mustang (or ponycar, as it’s called too).
- It has less of a retro design and a more sleek and contemporary shape.
- The new Mustang is the first car to offer four-, six- and eight-cylinder engines that each produce at least 300 horsepower – a 300-horsepower 3.7-liter V6, a more powerful 435-horsepower 0-liter V8, and an all-new 310-horsepower* 2.3-liter EcoBoost® engine
- The information and controls are right in front of the driver, in an “aviation-inspired cockpit”.
- The Mustang has amount of innovative technologies providing drivers with enhanced information, control and connectivity when they want it. There’s push-button start, SYNC, MyKey, Track App, MyColor, and Shaker Pro Audio System, drivers will be able to customise and improve their time in the car.
PS: The Mustang will be available in South Africa by the end of next year. I’m hoping hard that mom bloggers are on the list, along with the petrolheads, on test drives. I would buy a new .outfit, heels and gloves just for the occasion.