No one is claiming that pink clothing isn’t okay for girls, or that there’s no place for princesses, fairies and flowers, but two moms are saying that there’s another way, and that space, science and dinosaurs could have a leading role too on girls’ clothing.
This story of American moms Jennifer Muhm and Malorie Catchpole comes shortly after the one I featured a few weeks ago on Princess Awesome, a girls’ clothing range that also challenged gender stereotypes. Jennifer and Malorie’s clothing line, called buddingSTEM, features girls’ clothing with dinosaurs and science, and the two are trying to raise funds on Kickstarter.
On their Kickstarter page, they write:
We tell our girls they can do anything. Be anything.
So, why is it so hard to find clothes for young girls who want to explore the universe or dig for dinosaurs?
buddingSTEM is ready to change that — with a complete line of girls’ clothing celebrating space, dinosaurs, and other things all kids love!
We’ve spent the last year designing our own prints and working with a textile designer to bring them to life. We have manufacturers ready to go in Los Angeles and Seattle. We are ready to start production as soon as we are funded. Once our clothes are made, we will open our e-commerce store at buddingSTEM.com, and we have a solid business plan for getting our products into stores.
In October 2013, Jennifer’s young daughter wanted to be an astronaut for Halloween — until she saw the costume catalogs that came in the mail. They only showed boys dressed for outer space. But after seeing photos of Sally Ride, Joan Higginbotham, and other female astronauts, she made a great astronaut for Halloween.
A few months later, Malorie’s daughter asked for train underpants. What she wanted could only be found in the boys’ section.
We decided if we couldn’t find what our girls wanted, we’d just have to make it ourselves! We’ve spent the past year establishing our business, creating designs, making samples, and setting up our production process and logistics.
The range includes T-shirts, T-shirt dresses, leggings and onesies, and during the Kickstarter campaign, they’ll also offer adult T-shirts and tote bags.
As of last night (Tuesday 17th), they had raised $24 387 of their $45 000 goal.
Take a look at their video here: