Two moms try to beat stereotypes with their science-inspired clothing for girls

March 18, 2015

No one is claiming that pink clothing isn’t okay for girls, or that there’s no place for princesses, fairies and flowers, but two moms are saying that there’s another way, and that space, science and dinosaurs could have a leading role too on girls’ clothing.

This story of American moms Jennifer Muhm and Malorie Catchpole comes shortly after the one I featured a few weeks ago on Princess Awesome, a girls’ clothing range that also challenged gender stereotypes. Jennifer and Malorie’s clothing line, called buddingSTEM, features girls’ clothing with dinosaurs and science, and the two are trying to raise funds on Kickstarter.

On their Kickstarter page, they write:

We tell our girls they can do anything. Be anything.

So, why is it so hard to find clothes for young girls who want to explore the universe or dig for dinosaurs?

buddingSTEM is ready to change that — with a complete line of girls’ clothing celebrating space, dinosaurs, and other things all kids love!

We’ve spent the last year designing our own prints and working with a textile designer to bring them to life. We have manufacturers ready to go in Los Angeles and Seattle. We are ready to start production as soon as we are funded.  Once our clothes are made, we will open our e-commerce store at buddingSTEM.com, and we have a solid business plan for getting our products into stores.

In October 2013, Jennifer’s young daughter wanted to be an astronaut for Halloween — until she saw the costume catalogs that came in the mail. They only showed boys dressed for outer space. But after seeing photos of Sally Ride, Joan Higginbotham, and other female astronauts, she made a great astronaut for Halloween.

A few months later, Malorie’s daughter asked for train underpants. What she wanted could only be found in the boys’ section.

We decided if we couldn’t find what our girls wanted, we’d just have to make it ourselves! We’ve spent the past year establishing our business, creating designs, making samples, and setting up our production process and logistics.

The range includes T-shirts, T-shirt dresses, leggings and onesies, and during the Kickstarter campaign, they’ll also offer adult T-shirts and tote bags.

As of last night (Tuesday 17th), they had raised $24 387 of their $45 000 goal.

Take a look at their video here:

 

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4 Comments

  • Kim Muller

    I have to say, I like this. And the fact that those moms took the initiative and started their own range. Kinda inspires me too. I have a 4 year old boy and yes, there are loads of boy related items for him. But he likes Dora and Spiderman and he wants Dora and Spiderman items. But I can only find Dora in the girls department. So yes, the girls’ range is limited when it comes to doing things boys do and liking things boys like. But what about the boys???

    He has a 7 year old girl cousin and enjoys watching Barbie, Tinkerbell, etc with her. He will ask for these “girly” toys or a t-shirt or whatever but obviously this is only in the girl section. I understand that he is probably in the minority of wanting these items but surely other moms also have this issue? I try not to say things like “but that’s for girls” or “you’re a boy you can’t like that” when we are teaching our girls that they can do and be anything they like, we should also not be discouraging our boys from doing and being anything they like because it’s socially unacceptable.

    Just my 2 cents and sorry for the essay lol

    March 18, 2015 at 9:37 am Reply
  • Karen at MomAgain@40

    LOVE this!!

    March 18, 2015 at 10:41 am Reply
  • Suzanne

    I love this idea for a range & have pledged. My 4yr old daughter is a real tom boy who also likes ballet and pink. Her favourite game at the moment is ‘science’, making concoctions with baking soda, flour, etc in her ‘laboratory’. I often buy her tshirts from the boys depts which she layers with skirts or pink jeans. Coincidentally her middle name is also Rocket 🙂

    March 18, 2015 at 10:50 am Reply
  • belindamountain

    This is awesome and just what the world needs!

    March 19, 2015 at 6:15 pm Reply
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