Elle magazine Australia subscribers get cover of breastfeeding model

May 22, 2015

Australian model Nicole Trunfio​ was photographed breastfeeding her baby Zion for the cover of Elle magazine in Australia – but for subscribers only, which means that the cover won’t make it to shelves, but rather to subscribed readers via post.


Said Nicole: “When I saw the [subscriber] cover of me breastfeeding, which was unplanned and just natural, I teared up and thought, ‘Wow this is such a special moment where my worlds have collided.”

“There is nothing more powerful and beautiful than motherhood. The last thing I want to do is be controversial, so please take this for what it is, let us #normalizebreastfeeding there is nothing worse than a mother that is judged for feeding her hungry child in public. I’m so proud of this cover and what it’s stands for. I obviously don’t look like this or wear [this] while I am breastfeeding but this stands for all women out there, whether you breastfeed or not, we gave birth, we are women, we are mothers,” she added.

Apparently, the cover pic was unplanned. Elle’s editor-in-chief Justine Cullen said that Nicole needed to feed Zion, and when they saw how beautiful she looked breastfeeding, they moved her onto the set.

This is the first time an Australian magazine has published a cover shot of a mother nursing her child.

Said Cullen:” It’s a beautiful image that was unplanned so we decided to use it in a special way to say thank you to our subscribers. Since they understand Elle we knew they would tap into this celebration of style and womanhood.”

I think what she’s saying is that it would have been controversial to sell it in shops, and that sending it to subscribers who have already bought into the magazine (and indeed, paid for their copies) was the “safest” option.

Here’s what the non-subscriber cover looks like:



Via Sydney Morning Herald

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1 Comment

  • Heather

    Lovely pic!

    May 22, 2015 at 1:33 pm Reply
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