Clover, which has been supplying us with fresh and wonderful dairy products for more than 100 years, is giving away a great calcium-rich hamper this week. The winner will receive a hamper of delicious Clover products perfect for a family of dairy lovers and bakers including:
• Clover Condensed Milk
• Clover Whipped Cream
• Clover Long Life UHT Cream
• Clover Long Life UHT Milk
You might not know, but a new legislation has recently been passed, which affects the way that all milk is labelled and packaged. The new bill says that low-fat milk needs to have between 0.5% and 1.5% butterfat (previously this was 2%) and accordingly, milk with between 1.6% and 3.3% will fall into a new medium fat category.
By law, Clover could either have reduced the milk fat in its 2% low-fat option, or re-categorising it as medium-fat milk. After chatting to consumers, they decided to reduce the fat content to 1.5%, thereby maintaining its low-fat status and minimising confusion for the health-conscious. After taste tests with consumers, almost no-one detected any change in taste, so nothing has been compromised.
Good to know
Clover’s brand promise is “Way Better”, and their fresh milk undergoes 55 quality tests and is kept cold throughout distribution to ensure freshness.
After it is pasteurised, Clover then use a process called bactofugation, which spins the milk so that additional bacteria can be separated and removed. While pasteurisation kills all the bacteria that can make one sick, bactofugation removes the bacteria that is safe to consume but will cause the milk to spoil. Not all companies do this, but Clover does. All the milks also go through homogenisation to prevent the separation of milk and fat, which means you'll get a consistent taste and texture (and you'll never find an oily layer at the top of your tea or coffee).
To enter to win
Simply comment below, and your name will go into a draw. This giveaway closes on Thursday 9 June at 9am, after which the winner will be announced on the Rattle and Mum Facebook page, and then emailed. This giveaway is open to South African residents only, and cannot be exchanged for any other products.