Does your dog have an itch to scratch? There’s a new Hill’s food for that, and healthy skin

November 3, 2016

If you had a skin condition such as dandruff or eczema, you'd treat it, right? So if your dog is constantly itching, scratching, ear flapping and licking, it's a good idea to treat it too, and you can now do it via their diet, with Hill's new Prescription Diet Derm Defense, for dogs suffering from environmental allergies.

According to Hill's, it's estimated that more than 50 percent of allergy cases in dogs are caused by fleas and allergens in their environment, such as pollens, moulds and house dust mites. Scratching damages the skin, allowing allergens to penetrate, which could potentially lead to infections.

PD_Derm Defense_with_Chicken_pack

With Hill’s Prescription Diet Derm Defense, you can soothe your pooch simply by feeding them this good stuff. The food is formulated with something called HistaGuard™ Complex, a blend of antioxidants, egg, and phytonutrients containing quercetin, which helps continuously manage the immune response to allergens. In addition, omega-3 fatty acids and antioxidants, such as vitamin E, help break the cycle of inflammation and support skin health, while omega-6 fatty acids help strengthen the skin barrier.

Symptoms of skin allergies or dermatitis include itching, scratching, licking or rubbing more than normal. You may see red or flaky patches, spots, scabs or bald patches, or notice an unpleasant smell. Inflamed ears are also commonly seen. Should your dog show any of these signs, consult your veterinarian.

Hill’s Prescription Diet Derm Defense is available exclusively from vets around South Africa from October 2016. For more information, speak to your vet or visit

Feature image via Yellow Lab

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