This week is Pregnancy Education Week, and as advocators of chidlbirth education, and as the leading scar and stretchmark product, Bio-Oil is giving away a hamper worth R1 500.
In case you need a reminder, Bio-Oil is the number one scar and stretch mark product in 21 countries, including South Africa, where it is the product most recommended by gynaecologists and midwives for stretch marks. It also works wonders on Caesarean scars, dehydrated, itchy skin, and pigmentation caused by hormonal fluctuations during pregnancy.
Your prize will include:
- Bottles of Bio-Oil
- Cuddly woollen giraffe
- 100% cotton babygrow
- 100% cotton blanket
- ClevaMama bath towel
- Bio-Oil's 'Tips for Moms from Moms' booklet & Baby scan album
While Bio-Oil is giving away an amazing hamper, they also have some brilliant skincare tips that cover the most common pregnancy conditions – stretchmarks and dry, itchy skin.
Up to 90% of pregnant women develop stretch marks (medically known as striae). According to dermatologist Dr Ayesha Moolla, “Stretch marks are a form of scar tissue. They are caused by a rapid weight gain or expansion in body-shape that results in tiny tears in the dermal layer of skin, which subsequently results in scar formation or stretch marks.”
“Contrary to what you may expect, stretch marks don’t only occur in the later stage of pregnancy,” says gynaecologist Dr Jana Rossouw. “They can start developing as early as the first trimester due to high hormone levels. However they most commonly appear in the second and third trimesters of pregnancy.”
According to gynae Dr Jana Rossouw, stretch marks are most likely to form on the abdomen, but can also occur on the breasts, hips and thighs – any area that experiences rapid growth.
Dr Moolla says anyone who has a rapid gain in weight is at risk of developing stretch marks. “There are of course, other factors that come into play including family history – if either parent has stretch marks then one would have a proclivity towards developing them.”
“It’s important to follow a healthy lifestyle during pregnancy and not gain too much weight. We aim at a weight gain of around 12kgs, bearing in mind that after 36 weeks the mother should be gaining around a kilo a week,” says Dr Rossouw.
Dr Moolla says as well as maintaining a healthy weight there are other ways to help prevent stretch marks: “Eat a balanced diet rich in food and nutrients that are good for skin health. Drink plenty of water. Twice a day, massage areas that are prone to stretch marks using good quality oils like Bio-Oil, a moisturiser or even an emollient. The massaging action allows the skin to become more pliant and more hydrated. There are supplements that have been advocated for the prevention of stretch marks, such as vitamin C and vitamin E.”
“I actively encourage all pregnant women to use Bio-Oil daily, throughout their pregnancy” says Lynne Bluff, South Africa’s leading childbirth educator and editor of The Expectant Mother’s Guide.. “The results are outstanding and have proven themselves over many years. From the feedback I have received it is considered to be the most effective means of preventing stretch marks.”
Itchy dry skin
“Skin moisturizing is important as the skin can get very itchy and uncomfortable during pregnancy,” says Bluff. Many women experience itchy skin, particularly around the breasts and abdomen as the skin stretches to accommodate growth.
To relieve itching:
- Massage Bio-Oil into the skin. It is safe to use during pregnancy on face and body.
- Add a few drops of Bio-Oil to your bath for an all-over moisturising effect.
- Use cool or lukewarm water to wash; hot water can dry out the skin.
- Avoid the heat, rather stay inside or under shade during hot weather.
- Wear cool, loose clothing.
To enter to win
Simply comment below, and your name will go into the draw. The giveaway closes on Tuesday 28 February at 9am, after which the winner will be announced on the Rattle and Mum Facebook page, and then emailed.
Please note that this giveaway is open to South African residents only. Please allow up to six weeks for delivery.