We all know, and maybe we even are them… and here are 10 typical moms you might find on Facebook. Disclaimer: this is not a judgement call, and being any of these moms is totally fine!
Which can you identify with, and what have I left out?
The mom who doesn’t mind that her child might read her posts one day
This mom posts pics of her baby’s leaked nappy, or her toddler having a tantrum, and isn’t worried about what people think, or that her child might see one day.
The proud mom
This mom shares her child’s fantastic report, sports achievements, and all the medals
The mom who turns to her Facebook friends before a doctor or Google
How does one start potty training? When should one start solids? What does a rash on a baby’s face mean? This mom prefers to ask her friends all the questions. Granted, they probably have experience in these things, but like with everything, she’s bound to get 15 different opinions. (If she knows what’s good for her, she won’t ask if she should have a natural or caesar birth, or vaccinate or not).
The motivational mom
This mom is your online cheerleader. She high-fives all your happy posts and achievements, and is always sharing feel-good quotes and videos.
The mom who isn’t afraid to be honest
She’s truthful about her marriage and motherhood, and tells it like it is. You’re a little shocked someone can lay it out like this, but you’re also a little relieved that someone is doing it, and not trying to paint the perfect picture.
The mom who shares all the Facebook memories of their kids
Those Facebook memories of your kids when they were babies, toddlers and pre-schoolers? This mom shares them all, usually with the words: “I miss this stage so much” or “I can’t believe she was this little”.
The crafty mom
This mom loves DIY projects and baker’s day, and is a natural at both. She shares her pictures, and you watch in awe while you buy your baker’s day treats from Woolies, or just dunk a Marie biscuit in icing.
The mom who can laugh at herself
Flopped a cake? Sent their kid to school in the wrong uniform? Went to work with baby mess on her black T-shirt? Instead of questioning her sanity or mothering, she laughs at herself, realising that these things happen. And it’s totally okay.
The alarmist mom
She posts hoaxes from three years ago, warns people not to drink directly from the colddrink can. She also posts videos of the latest crime syndicates.
The one who shares pictures of everything
Her child’s first day of school. Her new book. Her holiday. Her dog sleeping. Her coffee. This moms loves sharing pictures.
The mom who loves sharing links
The video of the snakes and the iguana? The hilarious video from Truth Bomb Mom? The link to that worthwhile GoFundMe campaign? This mom shares all of it.
The perfect mom
Great school lunches. Amazing holidays. She never complains. In fact, it seems she has nothing to complain about. Aside from not finding enough kale for her child’s smoothie.
She’s there, she knows what’s going on in your life, but she’ll never comment or post anything. And she’s not ashamed to be looking, and not saying.
The mom who replies to everything
Every time someone asks a question, or posts something, this mom answers. She’s like the Google/Siri/friend for every post.
The mom who doesn’t like Facebook, but still goes on
She says Facebook is a waste of time, and that most people have no filters on Facebook, but she’s still there anyway – posting and commenting.
PS: Since I do some Facebook content and advertising for clients, I often get asked how advertising works.
If you’re starting out, and want to create a Facebook page, click the link.
If you want to know more about starting out on ads, there’s a great ads manager guide here.
You’ll often hear about a Facebook Business Manager, click the link.