As we’re questioning more about plastic alternatives, and looking at more sustainable product consumption and more ethical eating, it was relevant that Cadbury recently briefed us on their Cocoa Life programme.
The Cocoa Life programme, which started in 2012, aims to make “chocolate right”, and improve the lives of farmers through sustainable farming. This helps them farm in a way that makes cocoa lessen the effect on the environment, currently and in the future. It also helps the whole cocoa community with education and other projects to empower them and inspire the next generation of cocoa farmers.
More than 70% of the world’s cocoa is grown
by West African farmers, mostly in family-owned farms. Many farmers have seen
the amount of cocoa their farms produce decline over the last few decades as a
result of climate change, crop disease, and the threat to an emerging
Around 45% of Cadbury chocolate in South Africa is made from Cocoa Life cocoa, and you’ll be able to tell which, by the Cocoa Life stamp, which can already be found on some Cadbury Dairy Milk slabs. Not that we needed another reason to eat Cadbury chocolate… but now we have one more.
For more information about Cocoa Life and their projects around the world, go to www.cocoalife.com and follow them on Facebook on @CadburyDairyMilkSA or on Twitter at @Cadbury_SA on Twitter and Instagram.