Nice one – Vitality launches HealthyDining (eat out healthily, get rewarded)

July 31, 2019

I’m into a 37-week streak of getting my Vitality
active points, and there’s a lot to be said for programmes that motivate, and =
incentivise good habits with rewards. I am certain that if it wasn’t for my
drive to not break the streak, or not get to play the weekly gameboard, I’d
probably be skipping some reasons.

Anyway, Vitality has just expanded their
HealthyFood programme, to include HealthyDining, with restaurant partners Col’Cacchio,
Doppio Zero, Ocean Basket, and Nando’s. This means that on top of rewarding you
when you buy and cook healthier, the same will happen when you eat out.

To get rewarded for choosing healthy menu options, Vitality members need to activate the HealthyDining benefit from the Discovery app before placing an order through Uber Eats or sitting down at one of the in-restaurant partners. The offer is available now through Col’Cacchio, Doppio Zero and Ocean Basket, with Nando’s on the way soon. The benefit, aside from good food, is up to 25% cash back on Vitality healthy meals. Children also get 50% cash back on their Vitality meals. Vitality members can identify these meals by the ‘V’ stamp next to qualifying healthier meals.

In case you’re not using the other HealthyFood
benefits, they are:

Buy: This incentivises members to buy healthy foods, specifically whole, unprocessed foods that are lower in salt and sugar, by rewarding them with 25% cash back on qualifying items. According to Vitality, buying one more healthy food item per week (in each of the healthy categories of dairy, fats and oils, fruit, vegetables, protein-rich foods and legumes), as well as one less item per unhealthy food category (of processed meats, convenience meals, sweets and chocolates, sugary drinks, and cakes, muffins and biscuits), can result in a 3kg weight loss over a year.

Cook: The Vitality HealthyFood Studio aims to inspire South Africans to prepare delicious food at home more often, using whole, unprocessed and seasonal ingredients, and healthy cooking styles.

For more info, head to

Did you know? in South Africa is worrying: nearly 70% of women and 31% of men are overweight or obese, while 13% of children are overweight, which for children, is twice the global average. The easy access to unhealthy foods that are cheap perpetuates the problem, making it harder for people to make healthier choices.

Images via Col’Cacchio

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