“Originally, I wanted to dress them up to look like the characters in Mad Men but women’s clothing really didn’t work,” she told the Daily News. “The suits were much funnier. Something about the big padded shoulders made them all look like that scene in Beetlejuice with the shrunken head.”

Wiles posted her first baby-in-a-suit photo to Instagram and asked her followers to help her coin a creative hashtag.

“There were over 250 name ideas and I settled on #babysuiting because it was a nice piggyback to #babymugging,” she said.

Wiles encourages everyone to share their pictures with the tags @mommyshorts and #babysuiting. They can also be shared on the Mommy Shorts Facebook page.