Cotton On has launched a new label for 9 to 14-year-olds, called Free, and is available in the Sandton City store. The range is meant to bridge the gap between “kids” and “adult” clothes, and is fashionable and fun, without being too grown-up, or too “childish”.

The range includes Aztec embodied knits, chambray denim shirts and dresses, chinos, graphic Tees and leggings, all in fun colours and patterns.

 The range, from Australia, has had a big success there for its affordability, and fashion appeal.