Even if they weren’t offering ice cream, prizes and treats, I’d probably still go to the Häagen-Dazs super-sized snow globe at Melrose Arch, where you can also experience falling snow at the push of a button.

From 8th to 10th August at the Melrose Arch Piazza, culminating in their #puredesign campaign, Häagen-Dazs will be dishing up a cool experience. The snow globe will be open from 9am to 9pm, entrance is free, and someone could win a year’s worth of Häagen-Dazs ice cream by posting a pic on Instagram against one of the flavour walls.

For more information visit: www.puredesire.co.za #HaagenDazsSA #PureDesire on Twitter and on Facebook: https://www.facebook.com/HaagenDazsSouthAfrica