Benetton ad campaigns have historically been associated with controversial images that get people heated, angry, moved and talking.

But this ad featuring their spring/summer 2013 collection for kids will just get you wowed – it features gorgeous toddlers in the new range of bright shorts, zip up tops, knee-length shorts, gingham dresses, tartan blazers, polkadots, pleated dresses and T-shirts with kitten prints. It was shot in Italy, and the kittens complete the “oooh” factor.