This is what I call good genes jeans – Naartjie’s new addition to their kids’ clothing, Naartjie Kids Lekker Jeans, which launches today.

Lekker Jeans is a range of denims for 3 – 10 year olds, and offer great fit and the good ‘ol great quality that we know – and expect – from Naartjie clothes.

The denims are R199 a pair, and have a bit of stretch with adjustable waist bands and belt loops – no tightness, discomfort or restriction when playing! The debut collection features one core fit for boys and two for girls. Girls’ fits include: skinny and bootleg and for boys the fit is relaxed straight leg.

Take a look at the Lekker Jeans campaign – reminds me of an overseas Gap or Calvin Klein spread.

The jeans are available in store, or online at www.naartjie.co.za