Have you heard of Warby Parker, makers of incredible eyewear that is mostly sold online? (they're not shipped to SA, but if ever you're in the US, grab the chance to get some glasses). A similar concept for kids, Pair Eyewear has just launched in the US, offering affordable eyewear that one can buy online (again, not availalble for shipping locally, but one can dream…)

Pair has also stepped it up a notch with customisable frames, so kids can change their look. How it works is that there are five base frames to choose from, and then 10 top frames that fit onto the base.

Here's some of their eyecatching range:

Pair, the brainchild of Sophia Edelstein and Nathan Kondamuri, wants to be the Warby Parker for children, giving kids and parents a way to affordably shop for glasses online. But Pair takes it one step further with customizable frames, letting kids continually change up their look.

Co-founder Nathan Kondamuri says on the site that he started wearing glasses when he was eight, and found the experience awful. He said the glasses felt more like a glaring medical device instead of an extension of his personality. Together with co-founder Sophia Edelstein, the idea for Pair was born while both students at Stanford.

"When studying design for social good in a club called Design for America, they discovered how common it was for parents and children to feel dissatisfied by the overall glasses experience. From there, they teamed up with the former head of product from Warby Parker to create an easy, affordable and fun alternative to traditional eyewear brands."

Base frames, which include hand-polished acetate frames and anti-reflective, shatterproof polycarbonate lenses, cost $125 and include one top frame. Extra top frames can be purchased for $25.

So how do kids get to try out the glasses if there are no stores yet? Pair will send carboard cutouts of the frames and top frames that they like, which they can then keep. They can then order what they want, without having to ship back real frames that they don't like (Warby Parker sends customers frames, which they then ship back if they don't want them).

And just like Warby Parker who are committed to helping those who can't afford eyecare, Pair also has a social good programme. With every a Pair purchase, they will provide glasses to a child in need. 

Images via Pair Eyewear Instagram