I don’t know who the artist is at Ogilvy, but I like him/her, and I love what this agency and the Huggies brand do to make us feel inspired and good, while giving us amazing “gifts” that we can post to Facebook or Pinterest (I’m “that person” who has done just that).
I wrote about their Huggies-Father’s Day campaign here, when a talented (and probably very busy) artist drew cool pics for dads, and this week they have gotten onto the Woman’s Day bandwagon.
They asked some moms for their words of “wisdom” or something inspirational, and then created a cool image around it. Here’s some of what the Huggies and Ogilvy team did:
I’m excited to see the rest. For more, you can follow Huggies on Facebook or Twitter
So last Friday (and two days before Father’s Day in South Africa), Huggies posted on social media, asking moms to let them know what made their kids’ dad the best, and they would draw a picture.
I got in at the last minute, and told Huggies that my son’s dad loved painting with him, and this is what they drew:
My son’s dad loved it, and it was one of the most thoughtful, personal and wonderful “gifts” I’ve ever received. There are around 73 drawings on the Huggies Facebook album (see it here – it’s something special), so it must have been a busy day for one artist and a social media team.
Thanks Huggies and Ogilvy for the great keepsake, and for such a wonderful idea.