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I thought that nothing could top the Cadbury Snowball Whispers for the festive season, until this… Pop-Out Heart slabs for Valentine’s Day.

Literally, a chocolate heart pops out of a slab of Cadbury Dream and Cadbury Dairy Milk chocolates, which you can give to a loved one – my kids thought that getting a heart chocolate from a slab was the best thing since, well, Snowball Whispers.

You might remember Cadbury’s Generosity campaign from last year, which inspired people to give a little generosity, in order to make a big difference. Their GenerosiTree Christmas campaign saw tens of thousands of South Africans donating pre-loved toys, games and books to orphans around the country in clever activations.

This theme continues with the Pop-Out Heart slabs, inspiring us to be generous with our hearts, and our chocolate hearts this Valentine’s Day, which you can gift to your kids, partner, work colleague or friend to brighten their day, and indulge their sweet tooth.

There’s also no shame at all in dishing yourself some love and keeping the heart ALL to yourself. Self-love, right?

The limited-edition Pop-Out Heart slabs are available in Original and Dream at major retail stores.

For more info about the Cadbury Dairy Milk Pop-Out Heart, go to www.cadbury.co.za,  @CadburyDairyMilkSA on Facebook, and @Cadbury_SA on Twitter as well as on Instagram.

 #ShareYourHeart

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