To make sense of the baby market, and to understand where I think things should lie on the item scale, I categorise them products into four categories: must-have, good-to-have, nice to have, and don’t need.

This is to help me what to recommend, and what to buy for moms, because let’s face it, product buying is confusing, especially when you’re a newbie and you’re being told that everything is a must-have. And if you’re not buying the must-have, then you’re not a must-have mom.

If I had to categorise the Clevamama ClevaSleep Positioner, I’d put it in my good-to-have category. It’s not a nappy, steriliser or monitor, and babies survive very well without something that aids their sleeping position however, this sleep positioner reduces the pressure on a baby’s head by 50% when they are sleeping, and provides 80% greater support.

The adjustable bumpers also help baby remain in a safer sleep position without restricting natural movements and prevents them rolling onto their tummy. These are easily adjusted so that the sleep positioner grows with the baby, in a sense. Its slight elevation also helps ease the discomfort from colic, reflux and nasal congestion.

The cover of the ClevaSleep Positioner has a textured non-slip base and waterproof lining and it can be easily removed and washed. The positioner is also made from a breathable fabric. Once your baby is able to roll over, you no longer need the product.

The Clevamama ClevaSleep Positioner is available at Baby City, Toys R Us, Baby Boom, and selected Checkers stores at a recommended retail price of R523.

This is a sponsored post for Fountain Medical