Dolce & Gabbana to launch new fragrance for babies
You know that perfect baby smell? That smell that you inhale deeply during feeds and cuddles? That smell that makes you realise how perfect your little one is?
Well, Dolce & Gabbana think they have something better than this – a new fragrance, especially for babies, with notes of citrus, honey, and melon. I guess I shouldn’t be surprised – these are the same people who brought you that item you simply cannot live without – the essential nappy cover.
About the perfume, Gabbana said: “The softness of baby skin, the freshness of baby breath, a mother’s sweet hug, [and] the first smile” were inspirations for the scent, meant to enhance the tot’s natural smell.

Speaking about the company’s latest offering, which will go on sale later this year for £28 for a 50ml bottle, the designer Stefano Gabbana said: “That familiar smell associated with babies will only be accentuated by this fragrance.” It will contain notes of citrus, melon and honey, all famously evocative of newborns, and will “pamper every little boy and girl”. The scent, which is alcohol-free, has been inspired by the “softness of baby skin” and the “freshness of baby breath”.
Worse still, Dolce & Gabbana is not the only fashion house to dabble in this particular brand of ridiculousness. Bulgari’s Petits et Mamans perfume features Sicilian orange, bergamot and Brazilian rosewood.
At £35, Burberry’s Baby Touch promises “warm floral notes of cyclamen, orange blossom, lily of the valley and jasmine”. Johnson’s also has baby cologne for £4.29, which is something quite surprising from a “wholesome” brand I grew up with, and who promised “no more tears” shampoo.
What do you think? Does this make any scents sense?
Via The Telegraph