High five (actually, ten) to US mom Laurel Wider, who has created Wonder Crew, a line of dolls that aims to empower kids, especially boys who may be told by society that dolls are reserved for girls.

According to an article in Huffington Post, when Laurel's son came home from preschool and told her that “boys aren’t supposed to cry,” she decided to tackle gender stereotypes through something that kids love: toys. And so Wonder Crew began.

Laura describes the “crewmates” as having a combination of “the adventure of an action figure with the emotional connection of a favorite stuffed animal". The company completed a successful Kickstarter campaign in April 2015 and now has dolls and accompanying outfits available for order and pre-order in its online store.